The dynamics of the global workforce are changing. In this new marketplace exemplified by the successes of Uber, Airbnb and Etsy, no Uber driver is ever directed on “where” or “when” to work. Here, the promise of flexibility engages a next-generation workforce, which might not necessarily be on a company’s payrolls, but is always available on demand. In fact, a Bureau of Labor Statistics report found that in 2017 there were roughly 20 million workers who had either “contingent” or “alternative working arrangements” in the U.S.

In this next-generation workplace, how can human resources managers bring together the efforts of a diverse workforce that engages with an organization in different ways? I believe the solution lies in the two-way flow of information in today’s always-connected world that enables organizations to create targeted, customized and hyper-personalized employee experiences.