Recently, at our consulting firm, we were scheduled to begin strategy work with a new client. But, the night before our session, he emailed us, asking to postpone the meeting until the next week. He had something come up at the last minute that he felt couldn’t be put off.
We were able to accommodate his request but suggested that he put off the meeting by only a few hours rather than days. We warned him not to let the urgent overtake the important, a concept Stephen Covey popularized with his Time Management Matrix.
We have written before about urgent vs. important as it applies to decision-making, but wanted to address the topic again as it affects priorities and time management. The difference between the two is key to proper time management and vital to growing a business.