As digital communications make it easier to send quick messages, update project statuses, and even send automated responses and notifications, workers’ time is freed up to interact where it counts — on a human level. Collaboration, brainstorming, customer service, and employee relations are all areas that can be enhanced as more time is available for human-first interactions.

Workfront’s SVP of People and Culture, Laura Butler talks about the importance of a People-first approach in the HR technology adoption.

As a human resources leader, you’ve seen that the communications landscape is vastly different than it was 20 years ago, and these changes — think automation, social messaging, and remote work — are all drastically changing how you do your job.

However, the more we communicate digitally, the easier it is to lose the human element that’s so vital to the work HR professionals do. How do you successfully maintain the human touch to make your organization stand out and maintain its competitive edge? It starts with understanding how communication has changed over the past 20 years.

It’s easy to forget that not too long ago smartphones (and even cell phones, for that matter) were unheard of and making a phone call meant using a landline and hoping to catch someone in their office.


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